Paint Brush Corp. website gets extreme makeover

Paint Brush Corporation's company website, PaintBrushCorp.com, has completed an extreme makeover.  The new site features a cleaner and easier-to-read design, simpler navigation and a streamlined shopping cart.

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A major feature of the new website is the addition of separate content for the company's major audiences:  painting contractors, retail stores and do-it-yourself painters.  The website also features a Customer Comments section on the Home page.

"We wanted to make our website easier to read and easier to use," said Doug Johnson, Vice President of Paint Brush Corporation.  "Websites tell you a lot about a company.  We wanted ours to reflect the quality of our paint brushes and parts cleaning brushes and the importance of our customers to us.

"Now we are waiting for feedback from customers and visitors to the site to see if we hit the mark," Johnson added.

During the makeover the website underwent a complete transformation.  It is built on a new operating system with a new design, new navigation that centers on customers and a streamlined shipping cart for easier online purchases. Add a comment

New York Times Makes It Official

The venerable New York Times has recently told us what we’ve known for years:  it is possible to compete with low-cost Chinese paint brush manufacturers and survive.  According to the Times story, U.S. brush makers have survived by adopting one of two strategies:  1) keep producing high quality paint brushes using time-tested methods or 2) innovate.

We’re sorry the Times  didn’t talk with us for the story because we believe it isn’t an either/or proposition.  We’re doing both - producing hand-made paint brushes using

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traditional methods (and yes, in some cases age-old equipment as the Times notes) and we are innovating.  For example, the new tapered polyester filaments appearing in high-end brushes were developed first in our factory.  Our Crest, Zenith and Bellringer brushes all contain the new filaments.  And our entire Parts Brush Division came from innovations we made in brush making.

In an ironic postscript to the story, we received an email from Australia at the same time we saw the Times story.  An Australian wrote to us to explain why he made the unusual effort to purchase paint brushes through our website at www.PaintBrushCorp.com:

“By the way, if you are wondering why I would be ordering these brushes all the way from the USA it's because I cannot find any quality brushes locally.  Not even any Australian online local paint supply shops have the same quality as I could find in USA shops.”

Considering that China is relatively close neighbor to Australia and a strong trading partner, we’re pleased to learn that when it comes to quality, we’re still ahead.

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Welcome to Paint Brush Corporation Online

Welcome to PaintBrushCorp.com 1.0 - the first version of Paint Brush Corporation's web presence.  We've gone from NO website to one where you can learn about our company, our products and even buy paint brushes.  Thank you to OGO Sense, our web designers, and to Breaking Even Communications for guidance through the digital forest.  We made it!

But we're not finished.  Over the coming weeks we plan to add more content.  We'll be posting tips on how to choose the right paint brush and how to clean your brush and make it last.  We'd also like to post your comments, tips and success stories.  E-mail us your stories and photos and we'll add them to the blog.  We can even set up a forum if things get lively.  It's all up to you -- our customers and readers.

If you want to stay in touch, subscribe to the RSS feed on the blog page and sign up for our e-mail newsletter.  Don't worry, we won't bury you in SPAM.  We're too busy making brushes.

 

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