Paint Brush Corp. website gets extreme makeover

Paint Brush Corporation's company website, PaintBrushCorp.com, has completed an extreme makeover.  The new site features a cleaner and easier-to-read design, simpler navigation and a streamlined shopping cart.

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A major feature of the new website is the addition of separate content for the company's major audiences:  painting contractors, retail stores and do-it-yourself painters.  The website also features a Customer Comments section on the Home page.

"We wanted to make our website easier to read and easier to use," said Doug Johnson, Vice President of Paint Brush Corporation.  "Websites tell you a lot about a company.  We wanted ours to reflect the quality of our paint brushes and parts cleaning brushes and the importance of our customers to us.

"Now we are waiting for feedback from customers and visitors to the site to see if we hit the mark," Johnson added.

During the makeover the website underwent a complete transformation.  It is built on a new operating system with a new design, new navigation that centers on customers and a streamlined shipping cart for easier online purchases. Add a comment

New York Times Makes It Official

The venerable New York Times has recently told us what we’ve known for years:  it is possible to compete with low-cost Chinese paint brush manufacturers and survive.  According to the Times story, U.S. brush makers have survived by adopting one of two strategies:  1) keep producing high quality paint brushes using time-tested methods or 2) innovate.

We’re sorry the Times  didn’t talk with us for the story because we believe it isn’t an either/or proposition.  We’re doing both - producing hand-made paint brushes using

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traditional methods (and yes, in some cases age-old equipment as the Times notes) and we are innovating.  For example, the new tapered polyester filaments appearing in high-end brushes were developed first in our factory.  Our Crest, Zenith and Bellringer brushes all contain the new filaments.  And our entire Parts Brush Division came from innovations we made in brush making.

In an ironic postscript to the story, we received an email from Australia at the same time we saw the Times story.  An Australian wrote to us to explain why he made the unusual effort to purchase paint brushes through our website at www.PaintBrushCorp.com:

“By the way, if you are wondering why I would be ordering these brushes all the way from the USA it's because I cannot find any quality brushes locally.  Not even any Australian online local paint supply shops have the same quality as I could find in USA shops.”

Considering that China is relatively close neighbor to Australia and a strong trading partner, we’re pleased to learn that when it comes to quality, we’re still ahead.

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Welcome to Paint Brush Corporation Online

Welcome to PaintBrushCorp.com 1.0 - the first version of Paint Brush Corporation's web presence.  We've gone from NO website to one where you can learn about our company, our products and even buy paint brushes.  Thank you to OGO Sense, our web designers, and to Breaking Even Communications for guidance through the digital forest.  We made it!

But we're not finished.  Over the coming weeks we plan to add more content.  We'll be posting tips on how to choose the right paint brush and how to clean your brush and make it last.  We'd also like to post your comments, tips and success stories.  E-mail us your stories and photos and we'll add them to the blog.  We can even set up a forum if things get lively.  It's all up to you -- our customers and readers.

If you want to stay in touch, subscribe to the RSS feed on the blog page and sign up for our e-mail newsletter.  Don't worry, we won't bury you in SPAM.  We're too busy making brushes.

 

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Free Shipping on paint brush orders of $100 and over

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Paint Brush Corporation has instituted a new shipping policy on its website www.PaintBrushCorp.com.  Paint brush orders of $100 or over will now be shipped for free.  The new policy reflects the growing trend among online stores to offer free shipping on higher value purchases.  The new policy takes place immediately.

“Most of the large purchases on our website are from painting contractors,” said Doug Johnson, Vice President of Paint Brush Corporation.  “We wanted a way to offer additional value to contractors making large purchases.  Free shipping is how we chose to do it.”

Shipping charges for orders under $100 will be two-tiered.  Orders up to $50 will be shipped for $6.95.  Orders between $50 and $100 will ship for $7.95.

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The art of mural painting

Luis De La Torre knows art.  Stroll through the virtual gallery on his elegantly designed website and you come away with a feeling of sheer talent – lots of it.

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Mr. De La Torre is also generous.  He shares his talent with the students at Spry Community Links High School on the southwest side of Chicago, where he conducts painting workshops for students in the after school Art Club.  His latest project is a mural, painted by aspiring student artists.  Paint Brush Corporation was pleased to help with a donation of paint brushes for the student artists.

The school principal Francisco Borras approached Mr. De La Torre about painting a mural after seeing his work with the Art Club.  The idea was to give students education in painting techniques in a real world setting.

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“I organize these projects so that the young Artists can take the initiative with developing and producing the murals,” wrote Mr. De La Torre in an email.  “I find the students start taking ownership of the project and begin to believe that they are capable of painting and creating Art. This practice has led to students not only getting real experience at making Art but they also begin excelling in their academics.”

Congratulations to Mr. De La Torre and the students working on the project who include , Ruby Ramirez, Guadalupe Garcia, Sylvia P. Munoz, Alfredo Aquilar, Efren Anaya, Ashley Andrande, Hugo Minon and Eduardo Ruiz.

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Parts Brush Division Returns to AAPEX

After a hiatus of several years, the Parts Brush Division of Paint Brush Corporation is returning to the Automotive Aftermarket Products Expo (AAPEX) show, November 1-3 in Las Vegas.  Come see our completely redesigned exhibit at Booth 1753.

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The exhibit features Atlasta, our first parts cleaning brush introduced in 1952.  The exhibit also features Oriflo, our revolutionary flow-through parts cleaning brush.  Our entire line of parts cleaning brushes will be on display, including our ergonomic brushes, our parts cleaning brushes with shutoff valves and our unique, flat-head parts brushes for cleaning large surfaces.

Leslie R. Johnson, the new President of PBC, will be there to talk with you about all of your parts cleaning brush needs.  Mrs. Johnson, became President in 2008 upon the death of Douglas K. Rose, founder of Paint Brush Corporation and the inventor of the parts cleaning brush. 

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Community Paint-A-Thon

We are pleased once again this year to support the Community Paint-A-Thon sponsored by HandsOn Suburban Chicago .

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For the past several years, Paint Brush Corporation has donated paint brushes to the Paint-A-Thon, which HandsOn describes as “a unique community partnership designed to paint the exterior of homes owned and occupied by persons with limited financial resources, who are at least 60 years of age or have a permanent disability making them unable to do the work themselves.” This year’s Paint-A-Thon is scheduled for Saturday, Sept. 10, and covers 10 townships in the suburban Chicago area.

If you live in the Chicago area and want to participate, you can find out how on the HandsOn website.

Update:  Chicago-area painting contractors if you've volunteered for Paint-A-Thon let us know -- send us an email, and we will send you a free paint brush to use.  That's our way of thanking you for donating your time and skills.  (No seconds, we make only one grade . . . the very best.)

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Choosing the right brush for do-it-yourself painters

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Confused about what brush to use on your next job. Then check out the article on our Website “Choosing the right brush.” The right brush can make all the difference in how your paint job will look when you are finished.

Want a smooth flawless look on those kitchen cabinets? Use a soft brush with fine bristles.  Painting trim or into corners? Use an angled brush. As we explain in the article, the rules are pretty simple.

So, before you start your next painting job, look over your brushes and pick the one that matches the job.  If you’re not sure, “Choosing the right brush” can help.

Note:  This blog post is the first in a new How To category on our blog.  From time to time we will be adding How To blog posts.  If you have suggestions or would like to contribute one, send us an email.

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